When the CT and IT frontal crash, the ICT industry in the telecommunications industry is in what position? Industry bottlenecks are? Settled in what ways can win for themselves in the integration of a share?
This is a good age It is also a bad age; This is the spring recovery of all things, this is the food shortage in winter, in an age, pause means death; Similarly, forward blindly into the abyss means.
1 who ICT in the hands and feet shackled?
Hong Lei Zhou Chengguo
Communications and Information Technology If you want to feel the vigor and vitality, the first stop of the number of non-UK MO. whether it is city buses show staged competitive communications industry, or the bustling business district was Vodafone booming franchise stores, or known as Bringing the former British Telecom is one of nature is not the only threw the olive branch ICT operators. ICT's rapid development has become an international topic and trend .2004, ; became the 36th World Telecommunication Day theme; October 2005, this side of the territory, China's ICT industry has been by a small group Flowing waves today is due to strong IT and communication companies push hands. One is brave and fierce in the IT services of the traditional IT vendors, a squeeze in profit margins Transformation of speculative pressure in the traditional value chain chief, said both the collective good of ICT foreshadowing the future of enterprise information technology market development for all. When the two different types of enterprises common to move a big step forward to achieve the integration process, interests of the game and the business model of the reorganization is a key factor trudged.
when McDonald's was the first toy in the shop, perhaps one can not think of the world's second-largest fast-food chain will open in the toy retail market is flourishing. superior resources and achievements of the perfect fusion of creative marketing, McDonald's in the retail market, some achievements. innovative services in the open door of this fan, you must first strengthen the professional quality of completed homework.
CT: Telecom perfect sideways embarrassed
2005, Shenzhen Telecom BlueNETmm blue charm of customized information services to business enterprises had to , ASP's business model, led by Shenzhen Telecom organizations involved in the operation of a number of software companies, business products through the integration of telecommunications infrastructure products and telecommunications value-added services for SMEs in information technology solutions and services.
Maybe this could be considered transformation of the traditional opportunity for operators in the information technology market in the enterprise under the first tone sounded the horn. Today, the integration of communications and IT has become more extensive basis for the birth of telecom applications one of the conditions. touchstone in this guidance ICT , the traditional telecommunications to the people to show unique, telecommunications network operators to provide the basis for advantage in the service, accompanied by a variety of value-added services and applications have pre-edge. But the knowledge of ICT services business is also on the service provider special made high-quality demands. in the individual program customization and full service delivery process, particularly pre-staff, with the bias in the professional industry solutions consultant role, must have a high technical level, the overall situation of the IT industry must also be familiar with. and in carriers staff composition, smart wiring, video, switches, computer hardware and software and other aspects of human loss, and have experience in IT project management skills and the talent is rare.
for enterprise customers, assuming the total package of services to its No doubt the biggest excitement is the exciting point to minimize input costs and the implementation process, IT product and enterprise business, management processes seamless fit, and the traditional operators in the industry, knowledge about the customer does not account for inherent advantages. In comparison, , IT services industry and experience in management and control system has matured, clutching industry users, the skill points really is not light. In this regard, the operator is essential to strengthen the professional quality of the homework.
It gave money to each of Digital China more favorable than the market has a factory. But in financial strength, channel development, business innovation, traditional IT vendors skill is still shallow.
IT: an unbearable burden
top of the pyramid on the market in the industry, the traditional IT vendors advantage is self-evident. IBM back in 1992 on the establishment of China's financial services division, the strength of the market penetration of the industry is evident. Digital China Construction Bank's services for the department shall be a department of hundreds of people, services rendered multiple of.
industry information service market development process, the financial strength, channel strategy and business development and other eye, a traditional IT vendors face the lack of repair to the status quo. Since the local IT enterprises are generally small, limited financial resources, in cash flow process, the funds tend to pre-pad to put a heavy burden. On the other hand, customer relationship management needs,
In addition, IT companies focus on pre-sale only stare at the customary mode of operation often leads to project needs in the process of challenges, pre sale, sale of the whole network system has not been formed, the traditional IT companies to provide customers with integrated services, is difficult to coordinate resources around quickly, or to undertake the business from any of the outlets.
in innovation, IT companies need to first discern the interests of enterprise customers demand points, to provide personalized solutions for enterprises. In this regard, more traditional carriers a competitive advantage, its product line is long, many business easier to find the demand of customers, and ICT bundling operations. Meanwhile, in the CT features of clear some of the ICT professional class of business, fixed network operators have unique advantages, such as call center outsourcing.
in the global wave of information technology services to the enormous influence the formation of , the traditional IT companies and telecom operators are the two main characters participate in a technological research and development, product innovation and information services throughout the industry, all key link in the chain. In a call for the transformation operators, the operators to provide integrated ICT change service providers, which enable operators and manufacturers of traditional relationships between IT services from simple price comparison service relationship under the primary, up to the In the process of implementation of enterprise information, IT companies can not deny the vanguard of deterrence, the industry's market, the depth of expertise in the industry means that IT companies will be the backbone of the chain position.
industry perspective
ICT services enterprises should pay attention to three
two types of enterprise information needs, the first one is not dependent on external network conditions, the demand exists, such as office automation (OA), etc.; The second is the need to rely on external network needs exist, such as electronic commerce (E-Commerce) and so on. When the Internet becoming more common, the second category need to start to become the mainstream of enterprise information services. But for many domestic enterprises, the first and second Kind co-exist, with different levels of economic development, different regions, different sectors of business users can be described on the information needs vary widely.
in the enterprise ICT market, the differences in how to meet these great enterprise information needs?
First, the cost is the development needs of enterprise information. from the trend, ICT applications in the enterprise market, although the ultimate goal is to improve the corporate income-generating capacity, creating more business profits, but the beginning is always stressed cost savings, such as communication cost and so on.
Second, the scope of services to be widespread, should be able to meet the needs of different levels of information. and diverse needs correspond to the scope of enterprise ICT services should also be quite extensive, in the current circumstances, whether a single or a single IT enterprise telecommunications operators, are not completely to their own ability to meet enterprise customer demand for information technology services, therefore, the market need to develop effective industrial alliance. from situation of foreign operations, corporate ICT services broadly divided into the following four categories of content:
demand for network services. IP is the de facto standard for network interconnection, on this basis, an extension of traditional network services, network services out of a lot of demand for .
IT services needs. terminal maintenance and management of information on the corporate website, corporate e-mail hosting services system is a typical IT service needs.
application service requirements. such services typically require the customer's business good understanding of processes and then provide the appropriate solutions.
business process management needs. The demand for services from enterprise customers core business processes, enterprise customers the ultimate hope that through the application of the three types of services, it performance can be reflected in business process management, and generate added value.
Finally, and most crucial point: ICT services must be to improve business efficiency and create business profits as the ultimate goal. enterprise information initial goal is to save costs, improve management and production efficiency, the ultimate goal is for the companies to bring real business profits.
(Zhang Yanbin)
2 operators: ICT's biggest challenge is to organize and carriers of human
ICT service provider business is later, from traditional telecommunications services to the ICT service-oriented transformation in the process operators face many challenges.
operators, which is best not to involve more departments, so as to reduce a lot of trouble. . a logistics company because of business needs, ready to build a local voice network. The company has 20 to 30 branches throughout the city. In addition to voice services to achieve this priority, the combined operations of the enterprise to achieve more long-term vision, they also consider building a network throughout the country, because the business is continually expanding, the future city will have many domestic branches.
Thus, a supplier designed the two options based on demand, a local voice network, can only meet the current needs; one networking scheme over the country can not only solve a local call, while long-distance voice settlement by lease line, you can also transfer data, but also address the needs of the summary report in a timely manner.
But, finally, the the user chose the former, because they have a local line resource for local operators do not agree with their group of national networks. rather than the fundamental group of the national network because revenue is not dedicated local business operators, the operators group of companies. this time , the user knows the national network to their advantage, however, users have no choice. because the line resource in the hands of local operators, people do not give the opening day of local voice services, they will lose a lot of business.
to China Unicom, for example, the company has Dakehubu, they will have assessment, there are business metrics. and in all parts of the provincial Unicom, China Unicom's overall business system from the point of view, assessment by the provincial branch units. that is, , Beijing Unicom, Tianjin Unicom is likely to compete for large customers and local customers in Beijing or Tianjin.
This is the core of this case before the Department, within the settlement system operator to the evaluation system is complex, they were also to be avoided. Of course, this is not the business users, at most, is a small and medium customers, the dependence of local operators, naturally, the weight did not speak. And like a big industrial users, to have a mature broadband data network, and operators can talk about conditions, services in place immediately for operators.
today, providing ICT services have become an important direction of transformation operators, most operators are considering how to business and industry users. operators strive not only for ICT services, ICT services also started in the new competition. If the organizational structure to ensure that operators are able to further establish the core competencies, which may need to think more . In fact, the department also involves the coordination of the plight of the issue to the operator transformation.
operator transformation is a systematic project, including the concept of transformation, business transformation, network transformation, business transformation, transition mechanisms, management restructuring, organizational structure transition in seven interrelated parts. One, network, business, management and other aspects of the transition relatively easy, the hardest is the transformation of organizational and human resources, but the transformation of these two operators is the fundamental guarantee of success. the future, customer-focused organizational structure to adjust not only the need for business transformation and development trends, it is becoming an important foundation for ICT service providers.
customized for individual users of outsourcing services business model reconstruction on the domestic carriers is undoubtedly a huge challenges, and quickly create a complete IT outsourcing services market, business model and operations support model integration, the development of the ICT industry is very important.
ICT the outsourcing model: the establishment of integrated management and operation support system type of service is the key to distinguish between
if operators in ICT services in three ways: management services, outsourcing and hosting models of three. where is this provision of management services to traditional telecom service line resource. In fact, most operators the start line resource to provide a simple service provider, not only providing services to consumers in the public, more large enterprises, trade customers line resources. and enterprises, industrial users as a communication service variety and large volume of business communications, telecommunications use high cost, need to cross-regional networking, with development potential and other characteristics, while large customers are called carriers. Carriers split, the big customers become more competitive operators, an important market. Today, the types of business communications has been more and more rich, operators in the provision of line management services must also highlight the individual needs of business-oriented management capabilities.
outsourcing services, enterprise communications and IT services will be outsourced to operators to do all of this is operators are efforts to develop a business. According to Gartner estimates as of 2006, the U.S. outsourcing market will be worth 31.4 billion U.S. dollars. Infonetics said that, from 2001 to 2006, the use of outsourcing services will increase from small businesses jumped about 25% to 75%. Deloitte Consulting forecasts that in the next 10 years, the United States outsourcing business communications services will grow at a rate of 10% per year.
domestic operators already noted the broad outsourcing market, the former Shortly afterwards, China Netcom to set up a system integration services company, providing outsourcing services, and strive to develop new business and try to establish a new business model. China Netcom System Integration company Jie said: provide a single purchase, service support spot reception and service quality through such a service agreement signed SLA, but this requires us to provide our customers with IT outsourcing can not only provide network services, equipment services, but also to provide financial services, we need to provide a complete supply chain.
how quickly features are familiar to IT data services, how quickly grasp the business, industry, the needs of users, providing networking solutions to meet their needs? These are the operators in the development of the ICT challenges facing the most basic , is also facing formidable operator transformation task.
ICT of the hosted model: lay this card
cooperation in the management of services and outsourcing services, ICT operators, there is an important mode of service is managed services. The tube model is actually the business users to buy their own systems, but by the operators to provide network connectivity and maintenance on the system and network management services. In fact, in hosted mode, which, as the market evolves, there was Many new managed way. as is usually the user to buy their own system, but, sometimes, customers do not have the manpower to buy the system equipment, or operators in order to attract more customers, operators of the system equipment based on user preferences, talk about their respective manufacturers, from manufacturers at of cooperation. At present, there have been numerous equipment manufacturers and operators have formed a strategic partnership to jointly provide managed services for the user. In the end, may have been maintained to provide users with IT managers may be people carriers equipment manufacturers who may be.
hosted service model that puts the operators, manufacturers and users pulled a three-way table. In fact, this is a win-win service model, users, operators, manufacturers are a good thing . Users get the benefits, manufacturers are selling the equipment, and in addition receive relay operator fee, the service will be fruitful. However, in managed services, is the absolute protagonist of operators, which requires operators providers to fully understand the needs of users at the same time, equipment manufacturers should be able to do so well, forming smooth, stable service chain.
addition to the above mode of several services, the development of ICT operators in business, there is a basic service model is completely integrated as a business. China Telecom as early as 2000, set up the China Telecom System Integration Co., Ltd., has Ministry of Public Security, the Xinhua News Agency and other large industries, providing an integrated service. In addition, other operators have also been set up Taikehubu, the goal is to provide business and industry users business consulting, network design, network access received, circuit operation, opened for measurement, technical support, network optimization, network management and development planning, comprehensive services and full-service end to end ICT business operators, value-added market, with the communications network operator owned resources, the development of ICT in business, with other ICT service providers do not have the inherent advantages, but, ICT business is a challenge for operators. the traditional Telecom operators are most familiar with is the circuit switching, and how quickly features are familiar to IT data services, these are the operators in the development of the ICT challenges facing the most basic, is also the challenge facing the operators the transformation task. < br> View
Dalian tobacco users: ICT or information and communication technology, such statements accurately reflect the support of more comprehensive social development and communication of information, but also reflects the functions of telecommunications in the information age and the mission of its own evolution. ICT indicators system including the core indicators and impact indicators system, which is a list of ICT core indicators system, including ICT infrastructure indicators, family and individual ICT access and use of indicators, business indicators of ICT access and use of the three parts. core indicators system has been formed and ICT impact indicators are still in the research process. from some developed countries and governmental organizations working on enterprise ICT survey collected information content, the current access and use of ICT companies into the following four focus areas: a is access, to see whether a company has a computer or Internet access; the second is used to see in what way businesses use the Internet and business have access to sites; Third, e-commerce, to see whether a company buying and selling goods using the Internet; fourth is to look at business the benefits of ICT are used and obstacles encountered.
IT System Status: existing network 4M DDN line access, Netcom, telecommunications various 2M, present, enterprises in the network architecture based on the slightly built video conference system to meet the needs of remote real-time communication.
Typical applications: Internet access, financial systems, television and telephone conference system, e-commerce applications.
future growth: the network transmission products, and to cut distribution costs and increase efficiency of distribution.
. reporter's notes.
ICT industry, the reason in full swing, reason is that development pressure. At present, both the basic telecom operation industry, IT industry or IT and communications equipment manufacturing, in fact, have been entered to a bottleneck in the development stage. Today, the enterprise ICT market has become the IT and telecommunications industry chain parties compete in new markets. the IC industry, and computer network industries as the basis of products, as well as mobile communication terminals, digital audio and video products, energy saving facilities, automotive control electronics, health care, electronics, education and communication electronics, entertainment, electronic games, eco-friendly electronics, security and defense electronics products for the application of the representative will usher in a vigorous stage of development.
but development of enterprise ICT market development is not easy. a single enterprise or a single IT service provider, are not completely to their own ability to meet enterprise customer demand for information technology services. Therefore, the market will need to develop industry alliances, need to From business ideas, management and personnel structure of the fusion and other aspects. In fact, ICT has been able to be called the endless pursuit. in the face of new productive forces, when the face of ICT, IT and communications industry, the need for more integration of change and transformation of production relations. from carriers to equipment manufacturers need to create new business models and co-operation model, cooperation is the best development options.
because of this, the market is increasingly concerned about the problems IT ecosystem. Only perfect ecosystem to complete penetration of the market in the information so to survive, In such a market, service quality and management will always be subject to the face of the industry, the challenge to be the largest number of operators.
chain Alcatel Shanghai Bell voice
strategic view of ICT : ICT production chain will become more complex and large industrial chain to become more closely the relationship between the parties. This makes the mutual symbiotic relationship between the greatly increased opportunities for cooperation.
operators from former monopoly network service providers to a wide range of service provider changes. In addition to the traditional voice service in addition, they must develop more value-added services to meet the changing needs of end users to ensure their competitive advantage. < br> Alcatel Shanghai Bell, from the br> For operators, they only care about network construction, more concerned with the operational effectiveness of the network. Therefore, end to end solutions to help them to achieve the optimization of investment, lower operating and maintenance costs, through business application development, to meet the end-consumer demand. Therefore, to integrate the chain sides, strengthening cooperation strategies. Shanghai Bell, Alcatel and Shanda, Shanghai Media Group's cooperation is based on such considerations . At the same time, through Alcatel Shanghai Bell and consulting companies to provide business consulting for operators.
of non-operators, they are more diverse communication requirements. In this field, Alcatel Shanghai Bell to have been committed to continuously enhance system integration capabilities, customized solutions to meet the diverse needs of users.
Alcatel Shanghai Bell ICT Development: IT and communications industry, the traditional integration of IT technology, telecommunications technology and increasingly blurred boundaries . Users can through the computer network for voice and broadband data communications, and even video communication. This convergence will ultimately lead to the development of the network Yibubuxiang NGN network.
telecommunications networks and the integration of IT technology destined to bring more benefits to users , for example, better price, more abundant and have personalized service and the new growth points of interest, and these new services will emerge a growing industry revenue, the inexhaustible source of promoting industrial development.
both IT business or communications companies, to compete in a changing market to gain advantage, both sides must adapt to this integration.
telecommunications network because of its use of the environment has many features, such as high reliability, security, QoS guarantee, OAM, expansion, etc., the traditional telecommunications enterprises have certain advantages. through the traditional telecommunications network technology and IP network technology, telecommunications companies will be able to meet the user needs to provide carrier-class solutions for enterprise customers.
NGN's evolving trends and new technology development, but also to engage in enterprise-class IT network technology industry from a variety of channels to enter the telecommunications field, a new telecom equipment suppliers.
information is becoming the driving force of innovation
31 +1 vendor rest on its laurels, telecom companies may be taking on everything. But one thing is certain, the industry chain is not destined to win independence hero, ICT industry to upgrade the integration is doomed to as a footnote.
carriers in the direction of the ICT integration and restructuring to achieve, mainly from two aspects, one person from the application of communications technology communications technology to service providers and technology combined with the direction of transition; the other is from service providers based on information channel to the Information integration is very strong, and this is precisely the development of the domestic telecom operators direction.
both information technology and business property because the whole evolution from voice transmission to the exchange of information, or simply because the information technology business be expanded use of, ICT are the telecommunications industry, IT industry into a catalyst for change, dripping fun for the entire telecommunications industry experience providing innovative imagination.
the same time, China is currently the basis of both the telecom operation industry, IT industry or IT and telecommunications equipment manufacturing industry, in fact, have entered into a bottleneck in the development stage of all three parties can obtain a new growth point is to re-construct the ultimate way to industrial relations, industrial relations in the formation of the new process, the business significance of ICT market significant.
present, China Telecom in transition to an integrated information service provider, the objectives of the proposed China Netcom to fifteen, integration of various types of users with personalized information solutions overall.
integrated solutions: One tree forest
difficult due to traditional telecom operators is the use of various types of communications network platform to provide communications to the various types of communication services, and thus the accumulation of technological capabilities of their communications generally small, the future of information technology and communications services to the direction of the integration process of transition can not be achieved, and can not fully meet the technical level of ICT equipment manufacturer.
view , major telecom operators to take a limited entry policy, mainly in the communications network planning and design, integration services, communication construction, terminal services and other non-research-based aspects of intervention. At the same time, and communications equipment manufacturers to technology exchange and cooperation. As for the relatively high number of technical complexity of communications network services, there is currently no ability to intervene directly.
no matter which sub-field of ICT technical services, currently in China are not yet a market scale, fee-based services for various types of communications users acceptance is not high, and the basic ICT services market is the major computer makers, network equipment vendors, systems integrators, etc. to grasp the other, at this stage the major telecom operators in the technical strength is still insufficient, which makes the major telecom operators ICT services provider pace of transition is not smooth.
for some large government and enterprise users, mobile operators is the main provider of solutions for Mobile Virtual Network (VPMN) and Group SMS, Group ring tones; and fixed-line operators are mainly to promote its wide area group call (WAC) and the data line (or IDC), etc. In fact, these products are combined telecommunications operator in the simple combination of existing product lines, there is no government and enterprises to achieve to meet the needs of the user's personalized information, but also difficult to be accepted by the majority of government and enterprise users. An obvious example is China Mobile users in the marketing industry in recent years, the process, due to lack of enough experience, extensive cultivation on trial received Bo can not get satisfactory results, I hope the industry through the establishment of 10 demonstration bases of the way the industry for advanced information technology solutions; and services market for ICT innovation in an industry responsible for each province by way of a breakthrough for the formation of multi-industry as a whole situation.
because carriers limited their IT technology, with various types of information service providers (including network equipment providers, software developers, system integrators, etc.) to establish extensive cooperation, providing a total solution. Currently, the major telecom operators, mainly from business daily office, the requirement of business activities, research and development of information industry users a comprehensive solution. With the gradual development of industry market, telecom operators need to have a strong market advantage in the industry to absorb resources, partners, and its R & D in the business, operations, service providers, launched on deep cooperation.
to to combine a successful business operation of the industrial chain of this activity are the main win-win results.
data services: the win-win industrial chain
voice growth is slowing down as the major telecom operators are very optimistic about the current data services. For the fixed network operators, data service mainly refers to broadband access services; and for mobile operators, data services are mainly mobile data application business (mobile value-added services). With the re-emergence of the Internet, broadband Internet access services into the mainstream way.
With the popularization of computer applications, broadband access services there is a huge space for development. But regardless of the traditional voice service, or broadband access business (including dedicated access services), telecom operators are only available in the meantime information channel, while the market is promising all kinds of business data applications. At present the data application business basically by the value-added services (ICP and SP) provided data on the mainstream applications based on fixed-line business, including online games, instant messaging (IM), e-commerce, Web search and other services, such as Shanda's Legend of the game server in the major branch of telecommunications nodes scattered with China Telecom and China Netcom are cooperation; mobile network-based data ...
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